Year: 2024

A BREWERY is celebrating more than 30 years of its active role in uplifting and supporting diverse groups of Malaysian communities, fostering positive change and growth in these communities.

Aligned with its Brew a Better World 2030 strategy, Heineken Cares programme is an initiative by Heineken Malaysia Bhd aimed at uplifting communities where it operates.

Building on its commitment, the company will continue its support of non-governmental organisations (NGOs) with initiatives to empower local communities, the brewery said in a media statement.

To kick off the programme, Heineken is supporting 120 low-income Indian families in Desa Mentari, Petaling Jaya in Selangor, with essential food items this festive season.

Heineken Malaysia managing director Martijn van Keulen said: “We believe that when our people, planet and surrounding communities are looked after, our business thrives.

“Over the last three decades, we have collaborated with strategic partners to uplift and support communities around our brewery and across various states, including Sabah and Sarawak.

“We are committed to continuing to make a positive impact where we operate by supporting those in need, staying true to our purpose of brewing the joy of true togetherness to inspire a better world.”

Through Heineken Cares, the company has invested in several initiatives like strengthening watershed protection, upskilling, uniting communities and empowerment beyond aid.

Since 2007, Heineken Malaysia has invested RM15mil in protecting water resources and pledged an additional RM6mil through 2030, recognising that water is essential not only for environmental health but also for social well-being, supporting community health and resilience.

The brewery said that through awareness programmes and investments in nature-based solutions like river rehabilitation and reforestation, the company aims to support long-term water security in Sungai Way, Sungai Penchala and Sungai Selangor, in collaboration with NGO Global Environment Centre and local communities as well as in support of local government agencies.

The company also supported communities through its English Enrichment Training Programme by partnering with education experts to provide upskilling opportunities for 630 educators.

Over a period of 14 years, the company invested over RM6.6mil in the programme for participants from 369 institutions, comprising vernacular Tamil, Chinese and Sabah and Sarawak institutions.

For over 30 years, Heineken Malaysia has also invested in its Tiger Sin Chew Chinese Education Charity Concert programme, aimed at bringing communities together to raise funds for a greater cause.

Through the initiative, the company has raised over RM426mil for 549 institutions nationwide to improve facilities and enhance the learning environment.

Post-Covid-19 pandemic, the company is focused on long-term food security, collaborating with local communities to develop sustainable farming solutions in response to evolving needs.

The company has also supported communities by establishing rainwater harvesting systems and gravity water systems to improve clean water access.

These systems help communities by mitigating water disruptions, reducing reliance on treated water for non-potable usage and alleviating pressure on water resources.

Beneficiaries also receive training to maintain and manage the systems, fostering greater self-sufficiency.

“By working hand-in-hand with our partners and communities, we are able to make a lasting impact for underserved communities,” said Heineken Malaysia corporate affairs and legal director Renuka Indrarajah.

Keeping the momentum, Heineken Malaysia has launched a new phase of its Heineken Cares initiative.

The programme supports Hopes Malaysia, Soroptimist International Region of Malaysia, PWD Smart Farmability and MyKasih Foundation, focusing on important causes related to water access and food security.

The company invites the public to contribute and for each RM10 donated, Heineken Malaysia will top up with an additional RM40 towards the cause.

Contributions can be made through sokong.org/campaigns/heineken-cares-2024

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Discover how Tiger Sports Clinic at SK Bukit Lanjan nurtures young athletes, promoting strength, nutrition, and Malaysia’s future sporting talents.

Tiger, a brand under Mondelēz International, recently hosted a lively sports clinic at SK Bukit Lanjan (Asli), offering nearly 200 students the chance to engage in rugby, handball, football, and badminton.

This initiative aims to develop both the physical and mental strength of young athletes, underlining Tiger’s commitment to promoting inner strength and wholesome nourishment.

The sports clinic, a collaboration between Tiger and SK Bukit Lanjan, focused on improving the students’ gameplay in key sports while nurturing their love for physical activity.

Beyond enhancing skills, the program aimed to identify talents who could one day represent Malaysia on the national stage.

“Every child has limitless potential that can be consistently developed,” said See Mei Sin, Marketing Head for Malaysia & Singapore at Mondelēz International.

“This clinic reflects our commitment to helping children grow stronger through sports while our Tiger biscuits provide wholesome ingredients like wheat, milk, vitamins, and minerals to support that growth.”

Tiger fostering talent and strength through sports

The partnership between Tiger and SK Bukit Lanjan (Asli) is designed to boost students’ interest in sports, focusing on character development and uncovering hidden talents.

The sports clinic provided a platform for students from preschool to Standard 6 to not only improve their athletic skills but also build a deeper appreciation for physical fitness.

“We’ve always aimed to instill a love for sports in our students,” said Fazilawati Abu Bakar, Headmaster of SK Bukit Lanjan.

“With Tiger’s support, we’ve been able to bring that vision to life by combining sports training with the values of health and nourishment.”

The clinic was structured to promote both teamwork and personal achievement, emphasising the importance of mental resilience alongside physical prowess.

The event, part of Tiger’s broader efforts to nurture “goodness from the inside out,” showed the children how nutrition plays a crucial role in their growth and development.

Supporting community development with #MDLZPrihatin

Tiger’s involvement with SK Bukit Lanjan (Asli) is also part of Mondelēz International’s #MDLZPrihatin initiative.

Launched in 2024, this long-term partnership with MyKasih Foundation provides aid to underserved communities.

The initiative targets areas such as food security, education, skills development, women’s empowerment, and entrepreneurship.

Through #MDLZPrihatin, Mondelēz International (Malaysia) has strengthened its commitment to supporting local communities, and this sports clinic is just one example of how the company is empowering Malaysia’s youth.

The event concluded with high spirits as the young athletes enjoyed the benefits of both physical activity and Tiger’s nutritional products.

By aligning with SK Bukit Lanjan’s vision for a vibrant sporting culture, Tiger continues to play a key role in supporting Malaysia’s next generation of athletes.

For more information on Mondelēz International (Malaysia) and its beloved brands like Tiger, visit their website.

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HIGHWAY users can now do their bit for charity when using their debit cards to pay toll fares on four highways in the Klang Valley.

Payments Network Malaysia (PayNet) and Amanat Lebuhraya Rakyat (ALR) are collaborating in the “Sentuhan Ikhlas” campaign.

The initiative aims to give at total of RM500,000 to MyKasih Foundation, disbursed in stages up to the target of five million MyDebit transactions within a two-month period.

Every MyDebit toll transaction at these highways contributes to this goal.

A thousand needy families are expected to benefit from the campaign.

They will be able to purchase food and household essentials through the use of their MyKad.

There are 152 MyDebit equipped toll lanes under ALR, which manages the Shah Alam Expressway (Kesas), Damansara–Puchong Highway (LDP), Sprint Expressway (SPRINT) and Stormwater Management and Road Tunnel Expressway (SMART).

Present at the campaign’s launch held at LDP’s Puchong Selatan Toll Plaza were ALR group chief executive officer Sazally Saidi and PayNet commercial division senior director Azrul Fakhzan Mainor.

“The MyDebit system offers a convenient and safe platform for motorists to make toll transactions.

“Through this campaign, highway users can also contribute and support fellow Malaysians in need,” said Sazally.

The target funds would be distributed in phases, which are RM100,000 after one million transactions, RM150,000 at two-and-a-half million transactions and RM250,000 upon reaching five million transactions.

“Each MyDebit payment at our tolls represents a small act of kindness that, together, makes an impact on the lives of many,” said Sazally.

“We hope this campaign will inspire more highway users to join us in helping fellow Malaysians in need.”

“There are 44 million debit cards in circulation, and with the transactions from those cards, we can give something back to the rakyat,” said Azrul.

For details on the campaign, visit www.sentuhanikhlas.com.

KUALA LUMPUR, 24 September – Amanat Lebuhraya Rakyat (ALR) dan Payments Network Malaysia (PayNet) bekerjasama melalui Kempen Sentuhan Ikhlas untuk membantu keluarga dalam kategori B40.

Ketua Pegawai Eksekutif Kumpulan ALR, Sazally Saidi berkata pengguna Lebuhraya KESAS, LDP, SMART, dan SPRINT kini boleh membuat sumbangan dengan mudah melalui 152 lorong tol MyDebit sebagai usaha meringankan beban golongan yang memerlukan.

“Ini adalah inisiatif perintis kami bersama PayNet. Matlamat kami adalah untuk mencapai lima juta sumbangan ikhlas dalam tempoh dua bulan,” katanya.

Kempen tersebut menyasarkan untuk mengumpul RM500,000 yang akan disalurkan kepada Yayasan MyKasih.

Dana tersebut akan diagihkan secara berperingkat kepada 1,000 keluarga terpilih setelah mencapai nilai transaksi yang ditetapkan.

AMANAT Lebuhraya Rakyat (ALR) dengan kerjasama Payments Network Malaysia (PayNet) menggalakkan pengguna lebuh raya membuat bayaran tol secara MyDebit sambil menyumbang kepada golongan memerlukan.

Ketua Pegawai Eksekutif Kumpulan ALR, Sazally Saidi berkata, inisiatif Sentuhan Ikhlas tersebut melibatkan semua lebuh raya kendaliannya iaitu KESAS, LDP, SMART dan SPRINT.

Beliau berkata, kempen itu bermatlamat menyumbang sebanyak RM500,000 kepada Yayasan MyKasih setelah mencapai 5 juta transaksi MyDebit di lebuh raya berkenaan dalam tempoh dua bulan.

“Setiap transaksi MyDebit di lebuhraya-lebuhraya kami memberi impak keluarga yang memerlukan. Kami berharap inisiatif ini akan memberi sumber inspirasi kepada lebih ramai pengguna untuk bersama-sama kami menyertai kempen Sentuhan Ikhlas ini,” katanya sempena pelancaran kempen tersebut, semalam.

Beliau berkata, setiap pembayaran tol MyDebit yang dibuat di keempat-empat lebuh raya itu menyumbang kepada sasaran transaksi yang naba mana setiap kali pengguna membuat transaksi, PayNet akan menyumbang dana kepada Yayasan MyKasih.

Katanya, sumbangan RM500,000 itu akan membantu 1,000 keluarga berpendapatan rendah di Malaysia untuk membeli makanan dan keperluan isi rumah melalui penggunaan MyKad mereka.

Beliau berkata, dana tersebut akan diagihkan secara berperingkat, mengikut pencapaian transaksi MyDebit iaitu RM100,000 selepas 1 juta transaksi dicapai, RM150,000 (2.5 juta transaksi) dan RM250,000 apabila mencapai 5 juta transaksi.

“Dengan menyertai kempen Sentuhan Ikhlas, para pemandu bukan sahaja menyokong tujuan murni tetapi juga mendapat manfaat dengan kaedah pembayaran yang mudah dan selamat dengan menggunakan MyDebit di lebuhraya-lebuhraya ini,” katanya.

Sementara itu, Pengarah Kanan, Bahagian Komersial, PayNet Azrul Fakhzan Mainor berkata, PayNet teruja melihat MyDebit diintegrasikan dalam kehidupan seharian para pemandu, sambil menyumbang kepada komuniti yang kurang berkemampuan.

Katanya, melalui Sentuhan Ikhlas, setiap transaksi MyDebit membuka peluang untuk bersama-sama mencipta impak positif. – Edisi 9

Semalam (24 Sept), Amanat Lebuhraya Rakyat (ALR) dengan kerjasama Payments Network Malaysia (PayNet) telah melancarkan kempen ‘Sentuhan Ikhlas’, program tanggungjawab sosial korporat (CSR) di mana setiap transaksi tol dengan MyDebit memberi pengguna peluang untuk membantu keluarga B40 di seluruh Malaysia.

Melalui inisiatif ini, pengguna lebuh raya di bawah Kumpulan ALR iaitu KESAS, LDP, SMART dan SPRINT kini boleh menyumbang dengan mudah di mana-mana 152 lorong tol MyDebit untuk meringankan beban golongan yang memerlukan.

Bagaimana anda boleh membantu?

Ketua Pegawai Eksekutif Kumpulan ALR, Sazally Bin Saidi, dalam ucapannya, berkongsi mekanisme Sentuhan Ikhlas yang menyumbang kepada kebaikan secara kolektif melalui transaksi tol harian.

Setiap transaksi MyDebit di lebuhraya-lebuhraya kami memberi impak keluarga yang memerlukan. Kami berharap inisiatif ini akan memberi sumber inspirasi kepada lebih ramai pengguna untuk bersama-sama kami menyertai kempen Sentuhan Ikhlas ini.

CEO Kumpulan ALR, Sazally Saidi

Mahu sumbang RM500,000 kepada Yayasan MyKasih

Kempen ini mempunyai matlamat untuk menyumbang sejumlah RM500,000 kepada Yayasan MyKasih setelah mencapai 5 juta transaksi MyDebit dalam tempoh dua bulan. Setiap pembayaran tol MyDebit yang dibuat di keempat-empat lebuhraya ini menyumbang kepada sasaran transaksi ini – di mana setiap kali pengguna membuat transaksi, PayNet akan menyumbang dana kepada Yayasan MyKasih.

Sumbangan RM500,000 ini akan membantu 1,000 keluarga berpendapatan rendah di Malaysia untuk membeli makanan dan keperluan isi rumah melalui penggunaan MyKad mereka. 

Dana akan diagihkan secara berperingkat, mengikut pencapaian transaksi MyDebit berikut:

• RM100,000 selepas 1 juta transaksi dicapai;
• RM150,000 pada 2.5 juta transaksi dicapai; dan
• RM250,000 apabila mencapai 5 juta transaksi.

Dengan menyertai kempen Sentuhan Ikhlas, para pemandu bukan sahaja menyokong tujuan murni tetapi juga mendapat manfaat dengan kaedah pembayaran yang mudah dan selamat dengan menggunakan MyDebit di lebuhraya-lebuhraya ini. Penukaran kepada MyDebit adalah sangat mudah kerana setiap kad ATM adalah kad MyDebit dan pemandu juga dapat menikmati:  

• Keselamatan: Dilindungi dengan penyulitan data peringkat bank dengan sistem pengesanan penipuan.
• Kemudahan: Pembayaran tol yang cepat dan mudah tanpa perlu penambahan nilai kad.

En. Azrul Fakhzan Bin Mainor, Pengarah Kanan, Bahagian Komersial, PayNet mengulas, “PayNet teruja melihat MyDebit diintegrasikan dalam kehidupan seharian para pemandu, sambil menyumbang kepada komuniti yang kurang berkemampuan. Melalui Sentuhan Ikhlas, setiap transaksi MyDebit membuka peluang untuk kita bersama-sama mencipta impak positif.” 

Turut berkongsi input yang sama, Yayasan MyKasih menyatakan, “Mereka menghargai kerjasama yang dijayakan oleh Amanat Lebuhraya Rakyat dan PayNet untuk menyokong 1,000 keluarga yang layak menerima bantuan makanan dan keperluan. Dengan adanya usaha murni ini, ia dapat melahirkan masyarakat yang penyayang selain dapat membentuk peribadi yang mulia.”

Kempen Sentuhan Ikhlas adalah cetusan inspirasi yang baik kepada kita semua bahawa tindakan kecil juga boleh memberi impak yang ketara. Amanat Lebuhraya Rakyat dan PayNet menyeru semua pemandu untuk turut serta menjadi sebahagian daripada inisiatif bermakna ini. Maklumat lanjut berserta kemaskini berkala tentang kemajuan kempen boleh didapati di sini.

Sentuhan Ikhlas campaign aims to uplift low-income families

Amanat Lebuhraya Rakyat (ALR) has partnered with Payments Network Malaysia (PayNet) in launching Sentuhan Ikhlas, a corporate social responsibility (CSR) campaign that transforms every toll payment using MyDebit into an opportunity to support B40 families across Malaysia. Through this initiative, motorists using any of Amanat Lebuhraya Rakyat’s 152 MyDebit enabled toll lanes on KESAS, LDP, SMART, and SPRINT, can now effortlessly contribute to supporting those in need.

Speaking at the launch event, Sazally Bin Saidi, Group Chief Executive Officer of ALR shared how Sentuhan Ikhlas embodies the power of collective kindness through everyday actions. “Each MyDebit payment at our tolls represents a small act of kindness that, together, makes impact on the lives of many. We hope this inspires more motorists to join us in helping fellow Malaysians in need.”

The campaign aims to release a total of RM500,000 to the MyKasih Foundation, upon reaching 5 million MyDebit transactions within a two-month period. Each MyDebit toll transaction made at these highways contributes to this goal – for every time a motorist taps to pay, PayNet will contribute the funds to MyKasih Foundation. This RM500,000 will enable 1,000 low-income families in Malaysia to purchase food and household essentials through the use of their MyKad.

The funds will be released in phases, as MyDebit transaction milestones are achieved:
RM100,000 after 1 million transactions;
RM150,000 at 2.5 million transactions; and
RM250,000 upon reaching 5 million transactions.

By participating in the Sentuhan Ikhlas campaign, motorists not only support a noble cause but also effortlessly benefit from the convenience and safety of payments using MyDebit on these highways. Choosing MyDebit is easy as every ATM card is a MyDebit card, and motorists also enjoy:

Security: Protected with bank-level encryption with built-in fraud detection systems
Convenience: Quick and easy toll payments without the need for reloading

Azrul Fakhzan Bin Mainor, Senior Director, Commercial Division, PayNet commented, “PayNet is excited to see MyDebit being integrated into daily motoring while making a positive impact on underserved communities. Furthermore, we hope that MyDebit continues to enhance convenience for motorists, simplifies toll payment while contributing to a meaningful cause. Through Sentuhan Ikhlas, every MyDebit transaction is an opportunity for all parties to drive positive impact.”

Adding to the sentiment, MyKasih Foundation stated, “MyKasih Foundation is appreciative of this collaboration made possible by Amanat Lebuhraya Rakyat and PayNet to support 1,000 deserving families with food and essentials. This proves that collective kindness can build a stronger and more compassionate community for all.”

The Sentuhan Ikhlas campaign is a good reminder that even the smallest actions can make a significant impact. Amanat Lebuhraya Rakyat and PayNet are calling on all motorists to be part of this meaningful initiative.

PUCHONG: Highway users can now donate while paying their toll, thanks to a new initiative that allows motorists to support low-income families with every MyDebit transaction.

The Sentuhan Ikhlas campaign, a collaboration between Amanat Lebuhraya Rakyat (ALR) with Payments Network Malaysia (PayNet), aims to channel toll payments made by motorists on four highways to those in need.

The highways involved are the Shah Alam Expressway (Kesas), Damansara-Puchong Expressway (LDP), Stormwater Management and Road Tunnel (Smart), and Sprint Highway.

Motorists can contribute using any of Amanat Lebuhraya Rakyat’s 152 MyDebit-enabled toll lanes on the four highways.

ALR group chief executive officer Sazally Saidi said the campaign aims to raise RM500,000 for the MyKasih Foundation to help 1,000 B40 families purchase food and household essentials through their MyKad.

The initiative channels PayNet contributions to MyKasih Foundation for every toll payment made using MyDebit, with funds released in phases as transaction milestones are reached.

“Once five million MyDebit transactions are recorded over the next two months, the campaign will unlock a total of RM500,000, with RM100,000 released after one million transactions, RM150,000 at 2.5 million and RM250,000 when the five million mark is hit.

“By participating in the Sentuhan Ikhlas campaign, motorists not only support a noble cause but also benefit from the convenience and safety of making payments using MyDebit on these highways.

“We hope that the MyDebit system will continue to enhance convenience for motorists while enabling them to contribute to a meaningful cause,” he said at the campaign’s launch at the Puchong Selatan Toll Plaza on LDP here.

MyKasih Foundation is a charity organisation that aims to help underprivileged Malaysians through food aid and education.

PayNet Commercial Division senior director Azrul Fakhzan Mainor expressed optimism about MyDebit’s potential to benefit motorists and allow them to make a positive impact on society.