50 families in Johor Bahru began receiving food support from Giant on 20 October 2016, in conjunction with the opening of Giant’s newly refurbished mall in Plentong, Johor. The launch was officiated by the Johor Princess, Yang Amat Mulia Tunku Aminah Binti Sultan Ibrahim Ismail, in the presence of Mr Pierre Deplanck, Chief Executive Officer of GCH Retail (Malaysia) Sdn Bhd. As part of Giant’s on-going corporate social responsibility with MyKasih Foundation which started in 2009, a contribution totaling RM 50,000 was made to support the 50 families for one year under the MyKasih ‘Love My Neighbourhood’ food aid programme. A separate contribution of RM 5,000 was made to Srikandi Regalia, a welfare home which cares for senior citizens and the mentally- and physically-challenged. The cheques were handed over to the respective beneficiaries by YAM Tunku Aminah at the event.